Behavioral finance explores the psychological influences behind financial decisions, revealing why emotions and biases often lead to irrational choices. From loss aversion to herd mentality, these cognitive patterns impact everything from investing strategies to everyday spending habits. By understanding these behaviors, individuals and professionals can develop strategies to help mitigate biases and make more rational, data-driven financial choices.

Learn how common biases affect markets, why investors sometimes act against their best interests, and what strategies can help improve financial decision-making. Whether you’re an investor, financial advisor, or simply looking to manage money more effectively, applying behavioral finance principles can help lead to smarter financial decisions.

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